We always want to adapt with and grow our network by leading the way with innovation. Raissa Gerona, Revolve chief brand officer said, “With the changing landscape of social media, the term ‘influencer’ has also evolved so much. The program will also offer commissions, including exclusive incentives like early access to new brands, participation in #RevolveAroundtheWorld trips and access to events including the Revolve Festival. With the Brand Ambassador program, consumers will now be able to act as influencers for Revolve, receiving rewards and prizes for engaging with their favorite brands and products from the retailer. As e-commerce has been infinitely more agile to respond to changing consumer trends, Revolve has solidified its position as a leader, even dominating this season’s NYFW with a strong social media strategy. And the new time line format doesn't ensure all your fans see your updates.Revolve is targeting its existing consumers to become micro-influencers with its new brand ambassador program, which launched this week.Ī favorite with influencers, the marketplace sells clothing from over 500 fashion brands and more than 20 owned brands, including two influencer-led brands, Song of Style by Aimee Song and the Camila Coelho Collection. Customers can get ticked off if an item they saw in a post isn't in stock when they get to the store, Showalter said. While widely beneficial to some retailers, Facebook isn't without its pitfalls. Then they bring in their friends, and they become customers." They come in and chitchat with us, and they always find something to buy. "For us, it's about the interaction with people. Petersburg, tried Facebook for a while because everyone was doing it, but didn't see much benefit. Morena Herrera, owner of Agora gifts in St. "People really respond to the fun, personal, silly stuff."īut not every business owner says it's worth the trouble. "It doesn't have to be all about business," she said, noting that her shop dog, Chloe, is famous because of Facebook. People get tired of constant solicitation, she said. "Good morning from the Port of Copenhagen!" she wrote about her recent trip to Europe, posting photos of the sights with a Why Not Boutique business card in the forefront.īalancing work and personal updates keeps Dutkowsky's page fresh and in customers' minds. Occasionally, she spends a few dollars on an ad to better promote her posts. Every time she posts a photo of new merchandise, people come into the store and ask for it.ĭutkowsky uses the fan page to talk business but also to connect with customers on a personal level and build rapport. More than just another tool for raising brand awareness, their page content often results in direct sales.Ĭaterina Showalter, owner of JC's Boutique in Tampa, credits Facebook for about 70 percent of her business. They don't need millions of followers they target local ones most likely to come into their store. "Facebook gives us a face that we would have to pay a lot of money for," Hecht said.įacebook's fan pages work particularly well for niche, independent shops with unique, limited-quantity merchandise and small marketing budgets, unlike major national chains. (Wednesday's cute baby turtle photo got 19 likes.) Links to music videos and random photos often generate the most feedback. Employees post photos of outfits and customers and whatever else they like. Petersburg and Ybor City have separate Facebook pages to promote their own merchandise and unique identities. "Our audience (15- to 35-year-olds) is harder to reach." "It's a really good way to interact with your existing customers and also to get new customers," he said. Facebook's free fan pages get people through his front door. Forget the grumblings about Facebook's paid advertising or falling stock price. Hecht is one of many small retail business owners using Facebook for their marketing.
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